Sprintexx Ad-Tech Division: The Convergence of Data, Creativity, and Smart Advertising
Powered by Janus Koncepts Advertising, Sprintexx Ad-Tech redefines modern advertising. In the current high-velocity digital world, advertising is focused not only on reach but on meaningful relevance. Brands now require accurate targeting, real-time insights, and accelerated performance. This is where Sprintexx steps in.
As the innovative ad-tech division of Janus Koncepts Advertising, Sprintexx blends advanced technology with deep marketing experience to deliver advertising that is intelligent, transparent, and consistently effective.
At the helm is industry expert Mr. Jai Sognai, a leader with over three decades of digital experience, whose leadership has shaped Janus Koncepts into a trusted name in integrated marketing for over two decades. Sprintexx signifies his next big leap—uniting brand vision with ad-tech precision in one ecosystem.
What Makes Sprintexx Ad-Tech Different?
Sprintexx is a end-to-end advertising partner, managing everything from brand discovery to conversion and customer loyalty. What distinguishes us is our ability to integrate:
? Data-Driven Insight
? Live Campaign Optimisation
? Machine Learning-based Ad Precision
? Narrative-based Creativity
? Multi-channel Campaign Execution
This blend allows brands to gain visibility, memorability, and measurable action.
Omnichannel Engine for Full-Funnel Advertising
1. Brand Marketing
We use integrated paid campaigns and strategy to build brand visibility and consumer trust—paving the way for future success.
2. Precision Performance Marketing
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All optimised to maximise ROI and reduce cost per result.
3. Artificial Intelligence & Machine Learning Ecosystem
Sprintexx is a data-first platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—targeting them at their highest engagement moments.
4. Influencer & Community Marketing
Impactful engagement through creators and communities on:
? YouTube
? Emerging platforms
We combine influence and visibility to drive engagement and measurable outcomes.
5. Connected TV (CTV) & OTT Advertising
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, ensuring branded storytelling reaches high-value households at scale.
6. Content-First Creative
Every strong brand is built on strong storytelling. We craft authentic, story-rich communication designed to drive engagement and brand resonance.
7. Adaptive Ad Optimization
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to improved engagement and stronger performance.
Distinct Advantages of Sprintexx Ad-Tech
? India’s Largest Deterministic Audience Dataset
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.
? Expansive Digital Reach
While walled-garden platforms wait for users, Sprintexx engages beyond platform boundaries across Sprintex the open internet—maximising coverage and visibility.
? TV and Device Inventory Access
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme
? Cross-Media Audience Activation
We apply intelligence across internal, external, or third-party media—offering limitless adaptability.
? Smart DSP with Real-Time Analytics
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting
? Machine-Learning Audience Modelling
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns
? Advertiser-Controlled Framework
We support all third-party trackers—ensuring zero black-box operations and complete advertiser control.
Why Businesses Partner with Sprintexx
Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation
Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value
And above all, our commitment to trust, delivery, and measurable outcomes.
Leadership That Drives Innovation
Mr. Jai Sognai, with more than 30 years of marketing mastery, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding
His vision ensures Sprintexx stays future-ready in the rapidly evolving digital ecosystem.
The Next Generation of Ad-Tech
Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI
As technology and consumer journeys evolve, Sprintexx remains committed to intelligent, open, and outcome-driven advertising.
Final Thoughts: Advertising Reimagined
Whether your goal is achieving awareness, performance, and growth—Sprintexx Ad-Tech is your ally in intelligent, tech-powered marketing.
Sprintexx Ad-Tech — Driven by Janus Koncepts.
Where Data Drives Insight.
Where Creative Thinking Fuels Impact.
Where Tech Empowers Success.